We all know the direct relationship between alcohol and appearances (insert humorous bar joke here___), but what if alcohol was used to exfoliate, nourish and hydrate your skin?
“Beauty in your beer.”
That’s the tagline Carlsberg is dishing out with their new beauty series for men. Carlsberg Laboratories, the Research and Development arm of Carlsberg Breweries (who would have known?) has teamed up with cosmetics producer Urtegaarden to create a series of grooming products for men, made from real Carlsberg beer.
The main ingredients of beer which are hops, barley and yeast are not only rich in Silicium and Vitamin B (which are great properties for both hair and skin), but also provide nourishment for your face after a long day at the office…or out of it. And because Carlsberg pride themselves on using only the finest ingredients, you can rest assured your hair, face and body are in good hands.