There are “busy days,” and then there’s New Year’s Eve.
As the year comes to a close, Champagne on Saucey becomes one of the most popular categories on the menu. It doesn’t just get a bump on December 31st, it explodes. Looking across the last five New Year’s Eves, Champagne sales spiked an average of +648.3% versus the average of every other day in the same year.
That’s not a rounding error. That’s a tradition.
Champagne Sales Spike by More than 800% Some Years
The trajectory of Champagne sales each year is crystal clear. Every year, Saucey delivers more bottles of Champagne on New Year’s Eve compared to every other day on the platform.
- Average lift (2020–2024): +648.3%
- In plain English: NYE Champagne sales are ~7.5x a typical day
Here’s the year-by-year breakdown:
| Year | Increase on NYE vs. avg. of all other days | Equivalent multiple vs. typical day |
|---|---|---|
| 2020 | 771.57% | 8.72× |
| 2021 | 808.48% | 9.08× |
| 2022 | 701.30% | 8.01× |
| 2023 | 343.22% | 4.43× |
| 2024 | 616.92% | 7.17× |
| 5-yr avg | 648.3% | 7.48× |
What stands out:
- 2021 was the biggest spike: +808.48% (about 9.1× a typical day).
- Even the “lowest” year (2023) is massive: +343.22% (about 4.4× a typical day).
- Year after year, NYE is the biggest day for Champagne on Saucey
The most popular Champagne brands on Saucey
Across the years, these brands consistently rise to the top:
- Luc Belaire
- Barefoot Bubbly
- Stella Rosa
- André
- Mumm Napa
A fun detail here: this list reflects how most people shop for their wine on New Year’s. Many use “Champagne” as shorthand for celebratory bubbly in general (even when the bottle is technically sparkling wine). That “Champagne vs. champagne” distinction, and how blurry it’s been in U.S. drinking culture, shows up in historical accounts too.
Why do we drink Champagne on New Year’s Eve anyway?
The tradition didn’t happen by accident. It’s a mix of history, marketing, and symbolism.
1) Champagne became the language of celebration
For centuries, Champagne (the real thing) was strongly associated with royalty and the European upper class, largely because it was expensive and exclusive. Over time, especially following major social shifts in France, Champagne’s association with big moments spread beyond royal courts and into broader public celebrations.
2) By the 1800s, both the party and the product scaled up
As staying up to ring in the new year became more common (including in America), Champagne increasingly showed up alongside other festive drinks. At the same time, sparkling wine production and availability expanded dramatically in the second half of the 19th century, all helped by industrialization and intentionally positioning this category as a “special occasion” drink.
3) The “Champagne-only” New Year’s party helped cement the link
In the early 1900s, guests going to the New Year’s Eve parties at New York’s Café Martin were essentially told: if you’re drinking after a certain hour, it’s Champagne. The story also captures how the celebration became a public marker of Champagne’s status, and how incentives (like cork “kickbacks” for waiters) helped drive the spectacle.
How much does Champagne consumption increase on NYE?
A lot.
One frequently cited stat is that more than 360 million glasses of sparkling wine are consumed on December 31. Food Republic also references the holiday window as a major buying period and similarly cites 360+ million glasses consumed on New Year’s Eve in the U.S.
Whether someone is pouring true Champagne or their favorite sparkling alternative, the pattern is the same: midnight drives the category.
Conclusion
New Year’s Eve is the one night where:
- People plan ahead (hosting, parties, countdown moments)
- They want something that feels celebratory, and Champagne is the celebration beverage
- And they’re willing to add “just one more bottle” to make the moment feel complete
And the numbers prove it: on Saucey, Champagne sales average +648.3% on NYE or about 7.5× a typical day.
Planning your own New Year’s Eve get together? Get Champagne delivered right to your door in as few as 30 minutes with Saucey. Just enter your address to see which products are available near you.
