Literally Sip Beers & Virtually Visit Yosemite With Michelob Ultra Pure Gold
We’ve all been there: It’s almost 5 o’clock and you’re zoning out during your 14th Zoom meeting of the day, thinking to yourself “I’d rather be drinking a beer in Yosemite right now.” Wouldn’t we all.
We’ve all been there: It’s almost 5 o’clock and you’re zoning out during your 14th Zoom meeting of the day, thinking to yourself “I’d rather be drinking a beer in Yosemite right now.” Wouldn’t we all.
Luckily, Michelob Ultra Pure Gold is making that dream as much of an (augmented) reality as possible. With their Taste of Nature activation, beer drinkers across the country can scan a QR code at retailers offering Michelob Ultra Pure Gold or follow the link “puregold.aircards.app” and immediately be (virtually) transported to the ultra iconic Yosemite Valley.
Step inside the yurt that shows up on your smartphone screen and a stunning vista of Cook’s Meadow at golden hour will materialize before you. Glance down at your feet and you’ll find a crackling fire and ah, what do we have here?! A cooler full of Pure Gold that you can click on to make that heavenly vision a reality (well, the beer part, at least).
Pure Gold: Cents Per Case
In addition to paying homage to Pure Gold’s origin story, through November 30, Michelob Ultra Pure Gold’s “Cents per Case” initiative is supporting for conservation and preservation efforts by donating $1 for every case of beer sold to the National Forest Foundation as they work to mitigate damage from this year’s wildfires.
Beer + Yosemite + helping the planet? Doesn’t get much better than that.
