SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health.
Natural American Spirit and Camel are both Reynolds brands, and have been since January 2002, when R.J. Reynolds bought Santa Fe Natural Tobacco Company for $354 million. Camel is Reynolds’ flagship, the third-largest cigarette brand in the US, with 46 styles. American Spirit is the fourth-largest, the leading brand in the super-premium tier, with 17 cigarette styles and 6 roll-your-own products, all king-size boxes, and an identity built around the ingredient statement printed on its packs, “Tobacco Ingredients: Tobacco & Water.” This page sets the two side by side on the public record.
Last verified September 11, 2026 against the Oregon (July 2026) and New Jersey (June 2025) state tobacco directories, Reynolds American SEC filings, Nielsen data as reported by Tobacco Reporter, and the sources listed at the end. Style counts are directory listings, which certify a style for sale in that state; they do not mean every store carries it.
Side by side
| Fact | Natural American Spirit | Camel |
|---|---|---|
| US manufacturer | Santa Fe Natural Tobacco Company, a Reynolds American subsidiary; production moved from Oxford, North Carolina to Reynolds’ Tobaccoville plant between 2022 and 2024 | R.J. Reynolds Tobacco Company, Tobaccoville, North Carolina |
| Parent | British American Tobacco, through Reynolds American | Same |
| Launched | Company founded 1982 in Santa Fe, New Mexico; pre-rolled cigarettes sold under the name from 1985 | 1913, by R.J. Reynolds |
| Ownership path | Independent until January 16, 2002, when Reynolds bought Santa Fe for $354 million; international rights sold to Japan Tobacco for about $5 billion in 2016, US rights retained | Reynolds throughout |
| Price tier | Super-premium; “the leading super-premium cigarette brand” (Reynolds 10-K) | Premium |
| US market share | 3.7% (Nielsen, December 2023); 4.4% (Tobacco Insider, January 2025); 1.6% in 2014, so it has more than doubled | 7.8% (Nielsen, December 2023); 7.9% (Tobacco Insider, January 2025) |
| Rank | No. 4 | No. 3 |
| Styles in the Oregon directory | 17 cigarette styles (Reynolds’ site says 15 current) plus 6 roll-your-own | 46 |
| Lengths | King only | King, 99s, Wides |
| Packs | Box only | Box; three soft packs |
| Menthol styles | 2 of 17 | 13 named menthol styles, plus 2 Crush capsule styles |
| Unfiltered style | Yes: Non-Filter (Brown Box) | Yes: Regular Non-Filter Soft |
| Organic tobacco styles | 5, using US-grown certified-organic tobacco | None |
| Ingredient statement | “Tobacco Ingredients: Tobacco & Water” | No ingredient claim |
| Pack | 20 cigarettes | 20 cigarettes |
The lineups
Natural American Spirit (17 cigarette styles)
Style names are as printed in the Oregon directory; “Mellow Taste,” “Full-Bodied Taste” and similar words are the manufacturer’s official style names, not this page’s descriptions. Every style is a king-size box.
| Style as listed (Oregon) | Menthol | Filter | Organic | First listed |
|---|---|---|---|---|
| Full-Bodied Taste (Blue Box) | No | Filtered | No | 2003 |
| Mellow Taste (Yellow Box) | No | Filtered | No | 2003 |
| Smooth Mellow Taste (Orange Box) | No | Filtered | No | 2003 |
| Balanced Taste (Celadon Box) | No | Filtered | No | 2003 |
| Balanced Taste (Hunter Box) | No | Filtered | No | 2017 |
| Menthol Full-Bodied Taste (Dark Green Box) | Yes | Filtered | No | 2003 |
| Menthol Mellow Taste (Green Box) | Yes | Filtered | No | 2003 |
| Non-Filter (Brown Box) | No | Unfiltered | No | 2011 |
| U.S. Grown Full-Bodied Taste (Dark Blue Box) | No | Filtered | No | 2010 |
| U.S. Grown Organic Full-Bodied Taste (Turquoise Box) | No | Filtered | Yes | 2003 |
| U.S. Grown Organic Mellow Taste (Gold Box) | No | Filtered | Yes | 2003 |
| U.S. Grown Organic Mellow Taste (Tan Box) | No | Filtered | Yes | 2010 |
| Made with Organic Tobacco Sky Smooth Taste | No | Filtered | Yes | 2020 |
| U.S. Grown Rich Robust Taste, Perique Blend (Black Box) | No | Filtered | No | 2004 |
| U.S. Grown Rich Taste, Perique Blend (Gray Box) | No | Filtered | No | 2010 |
| Full-Bodied Red Box | No | Filtered | No | May 2023 |
| Smooth Gold Box | No | Filtered | No | May 2023 |
Reynolds’ brand page says 15 cigarette styles and four roll-your-own; the directory’s 17 likely includes superseded styles (Celadon and Hunter “Balanced Taste,” Gold and Tan “Organic Mellow Taste”) still certified for sale. The six roll-your-own products are Original Blend, 100% Organic, 100% US Grown, US Grown and Perique Blend in 1.41 oz pouches and 150 g tins.
Camel (46 styles)
| Family | Styles | Menthol | First listed in Oregon |
|---|---|---|---|
| Regular Non-Filter Soft | 1 | No | 2003 |
| Classic: Filters (box, soft, 99’s), Blue (box, soft, 99’s), Gold (box, 99), Platinum, Menthol, Menthol Silver | 11 | 2 of 11 | 2017 to 2021 |
| Classic Wides: Filters, Blue, Menthol, Menthol Silver | 4 | 2 of 4 | 2017 |
| Classic Turkish: Royal, Gold, Silver | 3 | No | 2020 |
| Turkish Blend: Royal, Gold, Silver, Jade, Jade Silver | 5 | Jade styles carry Reynolds’ menthol color code | 2016 to 2017 |
| Crush: Crush, Crush Rich (with menthol option), Crush Menthol, Crush Menthol Silver, Crush Smooth Menthol, Crush Smooth Menthol Silver | 6 | 4 menthol, 2 capsule | 2008 to 2019 |
| Crisp Non-Menthol Green | 1 | No | December 2022 |
| No. 9: Smooth Taste, Smooth Menthe | 2 | 1 of 2 | 2018 |
| Black Series: Red, Red 99, Gold, Blue, Blend 01, 02, 03 | 7 | No | 2024 |
| Craft: Red, Red 99, Gold, Gold 99, Menthol, Menthol 99 | 6 | 2 of 6 | May 2026 |
Full Camel pack listings: Camel.
Natural and additive-free
American Spirit’s identity is its ingredient statement. The packs carry “Tobacco Ingredients: Tobacco & Water,” and the brand’s advertising carries the disclosure “No additives in our tobacco does NOT mean a safer cigarette.” Since 2017 the words “additive-free” and “natural” have not appeared on its labeling, advertising or promotion; “Natural American Spirit” remains the brand name. That is the current state: the packs say the tobacco is tobacco and water, and the disclaimer that this does not make the cigarette safer is the brand’s own wording, not a caution this page added. Camel has no ingredient claim.
History
Natural American Spirit. Santa Fe Natural Tobacco Company was founded in Santa Fe, New Mexico in 1982 and began selling pre-rolled cigarettes under the Natural American Spirit name in 1985, made under contract. Manufacturing moved to Oxford, North Carolina from 1996. R.J. Reynolds bought the company on January 16, 2002 for $354 million, kept it as a separate subsidiary, and in 2016 sold the brand’s international business to Japan Tobacco for about $5 billion while keeping the US rights. The Santa Fe offices closed in June 2018 and the Oxford plant was folded into Reynolds’ Tobaccoville operation from 2022. Reynolds’ filings call it the leading super-premium cigarette brand; its share went from 1.6% in 2014 to 3.7% in Nielsen’s December 2023 data, and BAT credited it, with Newport soft packs, for its US premium share gains in 2024.
Camel. R.J. Reynolds introduced Camel in 1913 as a blend of Turkish and domestic tobaccos in a pack of 20, and the company’s own creative history calls it the first cigarette sold and advertised nationally in America. “I’d walk a mile for a Camel” dates to 1920 or 1921; filtered Camel to 1966; Camel Crush, the first widely sold capsule cigarette, to 2008. The company passed through RJR Nabisco (1985 to 1999), merged with Brown & Williamson’s US business in July 2004 to form Reynolds American, and was bought outright by BAT in July 2017. The Black Series (2024) and Craft (2026) sub-lines are the newest. Production is at Tobaccoville, near Winston-Salem, built in 1985.
Regulation
The menthol styles of both are subject to the sales bans in Massachusetts (June 1, 2020) and California (December 21, 2022); the federal menthol proposal was withdrawn January 21, 2025. Texas, where Saucey delivers tobacco, has no menthol restriction.
FAQs
Are American Spirit and Camel made by the same company? Both belong to Reynolds American (BAT). Camel is made by R.J. Reynolds Tobacco Company; American Spirit by Santa Fe Natural Tobacco Company, a Reynolds subsidiary since 2002, now at the same Tobaccoville plant.
Is American Spirit additive-free? The packs state “Tobacco Ingredients: Tobacco & Water.” The words “additive-free” and “natural” have not appeared on its labeling since 2017, and the brand’s advertising carries the disclosure that no additives does not mean a safer cigarette.
Which is more expensive? American Spirit is positioned as super-premium, a tier above Camel’s premium. Tax, most of the price of any pack, is the same on both. See How Much Does a Pack of Cigarettes Cost?
Which sells more? Camel, roughly 8% of the US market to American Spirit’s roughly 4%, though American Spirit’s share has grown faster over the last decade.
Do both come unfiltered? Yes: American Spirit Non-Filter (brown box) and Camel Regular Non-Filter (soft pack). More at Unfiltered Cigarettes.
Does American Spirit have 100s or a soft pack? No. All 17 styles are king-size boxes. Camel has 99s, Wides and three soft packs.
Sources
- Oregon Department of Justice, Tobacco Brand Directory, July 21, 2026; New Jersey Office of the Attorney General, Tobacco Directory, June 30, 2025
- Reynolds American, Building Brands; Reynolds American Form 10-K filings for 2004 and 2014 (SEC EDGAR); Reynolds American, changes in US manufacturing operations, March 24, 2022; Santa Fe New Mexican, Santa Fe Natural Tobacco Co. closing Santa Fe offices, March 19, 2018; Convenience Store News, Reynolds sells international rights to Natural American Spirit
- Tobacco Business, Santa Fe to drop additive-free labels
- R.J. Reynolds, Camel creative history (Stanford SRITA); BAT, Full-year 2024 results; Tobacco Reporter, Nicotine market shares stay flat through December, January 11, 2024; Tobacco Insider, USA: Cigarette Brands, January 24, 2025
- Public Health Law Center, Proposed Menthol Rules Withdrawn, February 7, 2025; Mass.gov, 2019 Tobacco Control Law
Saucey delivers tobacco where it’s legal to do so. Where that is, and what’s in stock, depends entirely on your address.
WARNING: This product contains nicotine. Nicotine is an addictive chemical.
The fine print
Saucey delivers nicotine products where it is legal to do so. What is available depends on your address. Enter it and we will show you what is in stock nearby. Nicotine products are 21 and up. ID at the door, every time, no exceptions and no negotiating with the driver.
