Celebrate Negroni Week with Cocktails and Charity

From 9/18-9/24, it’s officially Negroni Week. That means you not only have ample inspiration to mix up one of these all-time classic cocktails, but you’ll be supporting a good cause while you’re at it: Aviation Gin is donating $50,000 to Slow Food USA, an organization working to promote greater equity and sustainability in food.​

In 2013 Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Since then, Negroni Week has grown from about 120 participating venues to thousands of venues worldwide. To date, the initiative has raised over $3m for charitable organizations, with this year’s funds going to the International Slow Food movement.​

To help celebrate Negroni Week and support both Aviation Gin & Slow Food, we recommend mixing up an Aviation Gin Negroni.

How to Make an Aviation Gin Negroni

The Negroni is so popular for its deliciously simple combination of gin, bitter aperitivo liqueur, and vermouth. The Aviation Gin Negroni only looks to improve on the cocktail through high quality ingredients.

Aviation Gin prides itself on a meticulous production process to create a pure medley of botanical flavor. For a cocktail with only three ingredients, it’s paramount that every ingredient can shine. Aviation will have no problem taking the gin spotlight.

Here’s how to make a fantastic Negroni to celebrate Negroni Week:


  • 1.5 oz. Aviation gin
  • .75 oz. bitter aperitivo liqueur
  • .75 oz. vermouth
  • Orange twist

Negroni Recipe:

  1. Combine all ingredients into a mixing glass with ice.
  2. Stir, then strain into a rocks glass with ice.
  3. Garnish with orange twist.

Cheers to Negroni Week

Ah, it feels so good to be charitable, doesn’t it? Enjoy Negroni Week responsibly and spread the word to others for how they can help support Slow Food’s mission.

Leave a Comment

Start typing and press Enter to search