Tito’s vs. Grey Goose | Vodka Comparison

Trying to decide between a bottle of Tito’s Handmade Vodka or Grey Goose?

The funny thing about vodka is the more you know about it, the more complex it becomes. While newbies to this spirit oftentimes describe it as tasteless, connoisseurs of the stuff can wax poetic about the different flavors and tasting notes that come through in one shot versus another. 

In this guide, we’ll break down the differences between Tito’s and Grey Goose so you can make the decision that fits best with your preferences.

Brand Overviews: Tito’s vs. Grey Goose

Tito’s Vodka: Tito’s, known for its humble presentation and consistent quality, is a multi-billion-dollar brand that has become the best-selling vodka in the U.S. It was started by Bert “Bertito” Beveridge II, a man with diverse interests, from geophysics to horse training, before venturing into vodka distilling​​​​. 

Learn more about Tito’s brand story here.

Grey Goose Vodka: Grey Goose is synonymous with luxury and premium branding, founded by American businessman Sidney Frank. It was aimed at filling a gap in the high-end vodka market and is distilled in Picardy, France, before being sent to Cognac for filtration. The brand emphasizes its French origins and luxury image​​​​.

Tasting Notes: Tito’s vs. Grey Goose

Tito’s Vodka: 

  • Known for its smooth texture with minimal burn.
  • Crafted using corn, which contributes to its unique and subtly sweet taste profile. 
  • The distilling process involves both pot and column stills, although specifics are kept secret​​.

Grey Goose Vodka:

  • Smooth, creamy taste with a hint of almond, apple, citrus, pepper, and anise. 
  • Both celebrated and critiqued for its smoothness; some applauding it and others thinking it makes the vodka unremarkable.

Smoothness Comparison

Both vodkas are noted for their smoothness. Tito’s gains its smoothness from the corn base and multiple distillations, while Grey Goose’s smoothness is attributed to the quality of wheat used and its meticulous distillation process. If you’re looking for a vodka that can blend nicely into a variety of cocktails, either of these are great choices.

Alcohol Content Comparison

Both Tito’s and Grey Goose have an alcohol content of 40% by volume.

Average Price Comparison

Tito’s Vodka generally comes at a more affordable price point compared to Grey Goose, which positions itself in the higher-end market segment. Grey Goose’s price is reflective of its branding as a luxury vodka.

On Saucey, the average price for a bottle of Tito’s is $26.

The average price of Grey Goose for delivery is $38.


Choosing between Tito’s and Grey Goose depends largely on personal taste preferences and the importance of brand identity to you. Tito’s offers a high-quality product at a more accessible price, while Grey Goose appeals to those seeking a touch of luxury and status in their vodka choice.

Both vodkas have their unique appeal, making them staples in bars and homes alike. Whether it’s the unassuming quality of Tito’s or the opulent branding of Grey Goose, both vodkas offer a distinctive experience to their consumers.

When you’ve made your choice, consider using Saucey to get the bottle delivered right to your door in as few as 30 minutes. Check out our website and enter your address to see what’s available in your area.

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