Halloween is one of the wildest weekends for Saucey deliveries. Revenue jumped +11.36% over Halloween Weekend compared to earlier in the month.
We analyzed Halloween Weekend (Oct 30 – Nov 1, Thursday to Saturday) and compared it to the first three weeks of October (Oct 1–21). From vodka volume to vape spikes, here’s what really haunted customers’ carts.
Nicotine Dominates, But Alcohol Fights for Space
Even with all the party vibes, nicotine products held the majority share of purchases. However, Halloween Weekend showed alcohol purchases fighting for a bigger piece of the pie, with an increase of 4%.
| Time Period | % Nicotine | % Alcohol + Other |
|---|---|---|
| 10/1–10/21 | 64.09% | 35.91% |
| 10/30–11/1 | 60.88% | 39.12% |
Beer and Bubbles Spike, but Vodka Falls
Some of the biggest Halloween Weekend gainers vs. early October were beer, specialty liquors and liqueurs, and gin.
Surprisingly, vodka saw a drop in sales share. Customers were potentially opting for easier party favors like beer and unique spirits than they were for more common liquor like vodka.
Halloween Weekend Alcohol Top 10:
- Tito’s Handmade Vodka
- Golden State Mighty Dry Cider
- Modelo Especial Mexican Lager
- Don Julio 1942 Añejo Tequila
- Bulleit Frontier Whiskey
- Bud Light Lager
- Miller Light Lager
- Tanqueray London Dry Gin
- Bogle Cabernet Sauvignon
- White Claw Variety Pack No. 3
Oct 1–21 Alcohol Top 10:
- Tito’s Handmade Vodka
- Smirnoff No. 21 Vodka
- Modelo Especial Mexican Lager
- Bulleit Frontier Whiskey
- Casamigos Blanco Tequila
- Ketel One Dutch Vodka
- La Marca Prosecco
- Bud Light Lager
- Fontaleza Blanco Tequila
- Joel Gott Sauvignon Blanc
Alcohol Halloween Highlights:
- Don Julio 1942 appears in the Halloween Weekend list, suggesting high-end Halloween flexing.
- Golden State Cider makes a seasonal splash (dry, crisp, and fall-friendly).
- White Claw Variety Pack #3 suggest a lean toward easy, flavored party drinks.
Nicotine: Menthol Moves & Vape Spikes
Nicotine remained top dog, but the mix of products shifted slightly:
Halloween Weekend Nicotine Top 10:
- Marlboro Gold
- Natural American Spirit Yellow
- Parliament White
- Marlboro Red
- Flum Pebble 6000 Clear (Vape)
- JUUL Virginia Tobacco 5% 4 Pack
- Natural American Spirit Blue
- Camel Blue
- Marlboro Silver
- Newport Menthol
Oct 1–21 Nicotine Top 10:
- Marlboro Gold
- Natural American Spirit Yellow
- Marlboro Red
- Parliament White
- JUUL Virginia Tobacco 5% 4 Pack
- Natural American Spirit Blue
- Camel Blue
- Marlboro Silver
- Natural American Spirit Silver
- Natural American Spirit Gold
Halloween Nicotine Trends:
- Flum Pebble 6000 Clear makes a jump into the top 5, suggesting partygoers opted for disposable vapes.
- Newport Menthol climbs into the top 10 Halloween list, potentially a nod to “refreshing” picks at parties.
- JUUL dropped from #5 to #6, possibly an indication of a preference for newer hardware or lower-effort devices during a weekend of movement.
Key Insights Over Halloween Weekend
- Tito’s remains the undefeated vodka champ, no matter the weekend.
- Don Julio 1942’s spike shows Halloween isn’t just for kids—it’s for big spenders, too.
- Cider and Champagne got a lift, suggesting celebratory moods and seasonal cravings.
- Revenue +11.36% proves Halloween Weekend is a key time to boost promos and delivery readiness.
- Beer surged, especially cheap and party-friendly lagers like Bud Light and Miller Lite.
- Flavored disposable vapes (Flum Pebble) saw a strong surge vs. standard e-cig pods like JUUL.
- Nicotine is still king, but alcohol crept up over Halloween—maybe those costumes made people thirsty.
Conclusion
Halloween isn’t a quiet sipping occasion. Rather, it’s for easy party favors like beer and hard seltzer, big names like Modelo and Marlboro, and a few premium surprises like Don Julio 1942.
Keep that in mind when planning next year’s Halloween party: people want easy-to-consume, festive, brand-name products delivered fast.
They don’t want tricks; they want Tito’s.
