Marlboro and Parliament are two prominent cigarette brands known for their unique characteristics. While Marlboro is globally recognized for its wide range of flavors and strengths, Parliament is distinguished by its recessed paper filters and premium blend.
Brand History and Image
Marlboro, with a broad international market presence, is known for its diverse range of strong and bold flavors. Parliament, launched in 1931, is renowned for its recessed filters, initially used as an advertising gimmick when cigarettes did not have filters. This unique feature of Parliament cigarettes has been a key part of its identity.
- Marlboro:
- With the help of the famous Marlboro Man, Marlboro has a masculine brand image
- Known for its strong, rich tobacco taste in several of its variants.
- Parliament:
- Recognized for its recessed paper filter, a unique feature among mainstream cigarette brands.
- Historically marketed as a premium brand, popular among affluent smokers.
Product Range
Marlboro has a comprehensive range including Marlboro Red and Marlboro Gold, catering to various tastes from full-flavored to lighter options. Parliament offers choices like Parliament Blue and Parliament White, known for their full flavor and smoother alternatives respectively.
- Marlboro:
- Includes options from Marlboro Silver (lighter) to Marlboro Black (bolder).
- Features innovative products like Marlboro NXT with a crushable menthol capsule.
- Parliament:
- Parliament Blue provides a robust, full-flavored experience.
- Parliament White and Silver offer milder alternatives for those preferring smoother flavors.
Target Demographics
Marlboro’s extensive product range appeals to a broad spectrum of smokers, from those who prefer strong flavors to those who opt for milder ones. Parliament’s recessed filter cigarettes cater to smokers looking for a premium smoking experience with a distinctive filter design.
- Marlboro:
- Attracts a diverse group of smokers with varying flavor preferences.
- Popular for both intense and lighter smoking experiences.
- Parliament:
- Appeals to smokers who prefer a sophisticated and refined smoking experience.
- Known for attracting a more upscale market segment.
Pricing and Affordability
Both Marlboro and Parliament are priced competitively, with variations depending on the product type and region.
- Marlboro:
- Prices range from $15-$17 per pack for most varieties.
- Offers quality smoking experience across different price points.
- Parliament:
- Generally priced between $16-$18 per pack.
- Positioned as a premium brand in the cigarette market.
Conclusion
The choice between Marlboro and Parliament depends on individual preferences for flavor intensity, filter design, and brand perception. Marlboro offers a wide range of options for different tastes, while Parliament provides a unique smoking experience with its recessed filter and premium blend.
Please note: Cigarettes contain nicotine, an addictive chemical. Remember that smoking is detrimental to your health, and the healthiest choice is to not smoke at all.
