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Capri and Misty are both R.J. Reynolds brands today, and both arrived there the same way: created by other companies in the late 1980s and early 1990s for the narrow-format market that Virginia Slims had opened, then absorbed by Brown & Williamson and finally by Reynolds in the 2004 merger. The differences are format and price tier. Capri is a superslim, 17 mm around, positioned as premium; Misty is a slim, 23 mm around, positioned as a value brand. Each has six styles, all in boxes, in 100 and 120 mm lengths. This page compares the two on the public record.
Last verified September 11, 2026 against the Oregon (July 2026) and New Jersey (June 2025) state tobacco directories, Reynolds American SEC filings, Stanford archival sources, and the sources listed at the end. Style counts are directory listings, which certify a style for sale in that state; they do not mean every store carries it.
Side by side
| Fact | Capri | Misty |
|---|---|---|
| US manufacturer | R.J. Reynolds Tobacco Company, Tobaccoville, North Carolina | R.J. Reynolds Tobacco Company, Tobaccoville, North Carolina |
| Parent | British American Tobacco, through Reynolds American | Same |
| Launched | 1987, by Brown & Williamson, as “the first ever ‘super slim’ cigarette” | 1990, by the American Tobacco Company |
| Ownership path | Brown & Williamson (BAT) to July 2004; Reynolds since | American Tobacco to 1995; Brown & Williamson 1995 to 2004; Reynolds since |
| Price tier | Premium, as last classified in Reynolds’ SEC filings (2014) | Value; launched as a value-priced alternative to Virginia Slims |
| US market share | Not reported by brand | Not reported; peaked at about 1.4% in 1996 |
| Styles in the Oregon directory | 6 | 6 |
| Formats | Superslim 100s and 120s | Slim 100s and 120s |
| Circumference | 17 mm (about 5.4 mm across) | Slim, about 23 mm (about 7.3 mm across) |
| Packs | Box only | Box only |
| Menthol styles | 3 of 6 | 3 of 6 |
| Master Settlement Agreement | Reynolds, original participant (1998) | Same |
| Pack | 20 cigarettes | 20 cigarettes |
The lineups
Capri (6 styles)
| Style as listed (Oregon) | Length | Menthol |
|---|---|---|
| Capri Magenta Super Slim 100 Box | 100s | No |
| Capri Magenta Super Slim 120’s Box | 120s | No |
| Capri Violet Super Slim 100 Box | 100s | No |
| Capri Menthol Indigo Super Slim 100 Box | 100s | Yes |
| Capri Menthol Indigo Super Slim 120’s Box | 120s | Yes |
| Capri Menthol Jade Super Slim 100 Box | 100s | Yes |
Misty (6 styles)
| Style as printed | Length | Menthol |
|---|---|---|
| Misty Blue Slim | 100s, 120s | No |
| Misty Rose Slim | 100s | No |
| Misty Menthol Green Slim | 100s, 120s | Yes |
| Misty Menthol Silver Slim | 100s | Yes |
The two ranges mirror each other: one non-menthol and one menthol color in both lengths, and one more of each in 100s only. Both brands dropped “Lights” and “Ultra Lights” names after the June 2010 federal descriptor ban; Reynolds filed Misty’s four color trademarks in January 2010, and Capri’s color-named styles were listed in Oregon in January 2020. Full pack listings: Capri and Misty.
Slim and superslim
The format words describe circumference. Stanford’s tobacco-advertising archive gives the figures: “Traditional cigarettes measure 25mm in circumference, slim varieties 23mm, while Capri Super Slims only 17mm.” In diameter that is roughly 8 mm, 7.3 mm and 5.4 mm. A Capri holds noticeably less tobacco than a Misty of the same length; a 120 offsets some of that in either brand. None of this says anything about what the cigarette delivers to the person smoking it, and the format carries no health meaning. The brand both of these were built to compete with is Virginia Slims, compared in Capri vs Virginia Slims and Virginia Slims vs Misty.
History
Capri. Brown & Williamson launched Capri in 1987 as the first superslim, with the 1988 line “The slimmest slim in town” and, in 1994, “There is no slimmer way to smoke”; Stanford’s archive files it among the women’s cigarettes and holds 135 of its ads. When Brown & Williamson’s US business merged with R.J. Reynolds on July 30, 2004, Capri moved to Reynolds, which listed it from 2010 to 2014 as a premium “support brand” alongside Winston, Kool and Salem. Those three went to ITG Brands in 2015; Capri did not, and remains a Reynolds product.
Misty. The American Tobacco Company launched Misty in 1990 as a value-priced slim aimed at Virginia Slims’ market, with advertising like “Slim ‘N Sassy” and “Light ‘N Sassy with a Light price, too.” Its planning documents describe the target as women and the brand’s attributes as “contemporary femininity, attractiveness, style and value.” It reached about 1.4% of the US market by 1996. BAT bought American Tobacco in 1994 and folded it into Brown & Williamson, so from 1995 Capri and Misty were stablemates, and Reynolds’ filings after 2004 list them together, Capri as a premium support brand and Misty as a value one. Misty is often listed online as an ITG brand; it was not in the 2015 sale and every current state directory lists it under Reynolds.
Marketing cigarettes by gender was legal when both brands launched and is a documented part of why they exist. It is recorded here as history, not endorsed.
Regulation
Reynolds is an original signatory of the 1998 Master Settlement Agreement and is listed as a participating manufacturer in every state directory checked. The three menthol styles of each brand are subject to the sales bans in Massachusetts (June 1, 2020) and California (December 21, 2022); California’s Unflavored Tobacco List carries Misty Blue and Misty Rose. The federal menthol proposal was withdrawn January 21, 2025. No FDA warning letter or FTC order specific to either brand was found. Texas, where Saucey delivers tobacco, has no menthol restriction.
FAQs
Are Capri and Misty made by the same company? Yes. R.J. Reynolds makes both, and has since the 2004 Brown & Williamson merger.
What is the difference? Circumference and price tier. Capri is a superslim (17 mm around) sold as premium; Misty is a slim (about 23 mm) sold as a value brand.
Which is cheaper? Misty, by its maker’s positioning. What a pack actually costs is mostly tax, which is the same on both. See How Much Does a Pack of Cigarettes Cost?
Do both come in 120s? Yes: Capri Magenta and Menthol Indigo, Misty Blue and Menthol Green.
Which is older? Capri, 1987. Misty followed in 1990.
Sources
- Oregon Department of Justice, Tobacco Brand Directory, July 21, 2026; New Jersey Office of the Attorney General, Tobacco Directory, June 30, 2025
- Stanford Research into the Impact of Tobacco Advertising, Capri and Misty collections; Brown & Williamson, Misty brand review, 1996 (Truth Tobacco Industry Documents, UCSF)
- Reynolds American Form 10-K filings for 2004, 2010 and 2014 (SEC EDGAR); Federal Trade Commission, B.A.T Industries consent order, April 21, 1995, and Reynolds and Lorillard divestiture order, May 26, 2015; USPTO trademark records, Reynolds Innovations Inc., January 2010
- Public Health Law Center, Proposed Menthol Rules Withdrawn, February 7, 2025; Mass.gov, 2019 Tobacco Control Law; California Attorney General, Unflavored Tobacco List
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The fine print
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