Every Misty Cigarette Type: A Guide

WARNING: Cigarettes are addictive.

Misty is a slim-format cigarette brand introduced by the American Tobacco Company in 1990 and made today by R.J. Reynolds. Its US line is six styles, all slims, in 100 and 120 mm lengths and in boxes only: two non-menthol colors and two menthol. This guide lists them by the name on the pack, explains what “slim” means as a format, and covers the brand’s history, including the marketing that created it and the ownership path that is often reported wrong.

Last verified September 11, 2026 against the Oregon (July 2026), New Jersey (June 2025), North Dakota (June 2026) and Arkansas (May 2025) state tobacco directories, all of which list the same six styles under R.J. Reynolds. A listing means the style is certified for sale, not that every store carries it. Sources at the end.

The brand

The lineup

Every current Misty is a slim in a box. There is no king-size, no soft pack and no non-slim style, and there is no Rose 120 or Menthol Silver 120. The 1990 launch styles were Lights 100s and Menthol Lights 100s; Full Flavor and Ultra Lights followed in 1992 and the 120s format in 1993, and by the mid-1990s the line ran to eight styles. The descriptor names ended with the June 2010 federal ban on “light” and “mild,” when Reynolds filed the Blue, Rose, Menthol Green and Menthol Silver trademarks that make up the line today. Retailer catalogs that still say “Misty Lights” are using a retired name for Misty Blue.

The slim format

“Slim” and “superslim” describe the cigarette’s diameter. A standard cigarette is about 8 mm across (roughly 25 mm in circumference); slims run about 6.5 mm, and superslims like Capri about 5.4 mm. Misty is a slim, in 100 mm and 120 mm lengths. A narrower cigarette holds less tobacco per millimeter of length, and the extra length of a 120 offsets some of that. None of this says anything about what the cigarette delivers to the person smoking it, and the format carries no health meaning. The same format class includes Virginia Slims, Capri and Eve.

History

American Tobacco launched Misty in 1990 as a value-priced slim aimed at the market Philip Morris had built with Virginia Slims since 1968. The positioning was explicit in the company’s own planning documents, which describe the target as women and the brand’s attributes as “contemporary femininity, attractiveness, style and value,” and in the advertising: “Slim ‘N Sassy,” “Light ‘N Sassy with a Light price, too,” and rainbow-striped packs under the 1999 line “Find your rainbow.” Stanford’s archive of tobacco advertising files Misty with the women’s cigarettes for that reason. Marketing cigarettes by gender was legal then and is a documented part of why the brand exists; it is history here, not a recommendation.

The brand grew from a tenth of a percent of the US market in 1990 to about 1.4% by 1996. When BAT bought American Tobacco in 1994 and folded it into Brown & Williamson, the FTC required nine brands to be sold off; Misty was not one of them and went to Brown & Williamson, which merged with R.J. Reynolds in July 2004 to form Reynolds American. It is often listed online as an ITG Brands product because Reynolds sold Winston, Kool, Salem and Maverick to ITG in 2015; Misty was not in that sale, and every current state directory lists it under Reynolds. BAT bought the rest of Reynolds in 2017.

Regulation

Misty Menthol Green and Menthol Silver are subject to the menthol bans in Massachusetts (June 2020) and California (December 2022); California’s Unflavored Tobacco List carries only Misty Blue and Misty Rose. The federal menthol proposal was withdrawn in January 2025. Reynolds is an original participant in the 1998 Master Settlement Agreement, and no FDA enforcement actions specific to Misty appear in the public record. Texas, where Saucey delivers tobacco, has no menthol restriction.

FAQs

Who makes Misty cigarettes? R.J. Reynolds Tobacco Company, in North Carolina, owned by British American Tobacco. Not ITG Brands, despite what many listings say.

Are all Misty cigarettes slims? Yes. Six styles, all slim, in 100s and 120s.

What happened to Misty Lights? Renamed Misty Blue in 2010 when the FDA barred “light” from packs. Menthol Lights became Menthol Silver.

How does Misty compare with Virginia Slims and Capri? On facts, in Virginia Slims vs Misty and Capri vs Misty.

What do they cost? Misty is priced as a value brand; taxes, which are most of the price, are the same on every brand. The state-by-state breakdown is at How Much Does a Pack of Cigarettes Cost?

Sources

• Oregon Department of Justice, Tobacco Brand Directory, July 21, 2026; New Jersey Office of the Attorney General, Tobacco Directory, June 30, 2025
• Federal Trade Commission, FTC Requires Reynolds and Lorillard to Divest Four Cigarette Brands, May 26, 2015; Reynolds American Form 8-K exhibits, June 2015 (SEC EDGAR)
• Brown & Williamson, Misty brand review, 1996 (Truth Tobacco Industry Documents, UCSF); Stanford Research into the Impact of Tobacco Advertising, Misty collection
• USPTO trademark records, Reynolds Innovations Inc., January 11, 2010 (Misty Blue, Rose, Menthol Green, Menthol Silver)
• California Attorney General, Unflavored Tobacco List (Misty Blue and Rose entries, December 31, 2025)