ZYN vs. On! | Which Nicotine Pouch is Better?

As nicotine pouches have grown in popularity, On! and ZYN have emerged as prominent brands in the space. ZYN, established by Swedish Match in 2016, has seen significant global success, selling over 100 million cans annually in the US alone​​. On! Nicotine Pouches, produced initially by Burger Söhne and now manufactured by Altria, ranked second in sales in the Americas in 2022.

Both of these brands are neck and neck in sales, but how do they actually compare to each other? Here’s a breakdown comparing Zyn and On!

Flavor Diversity

ZYN is known for its extensive range of flavors, from cooling minty tones to sweet fruity notes to even rich coffee ones, catering to a wide array of user preferences​​. In contrast, On! offers a simpler flavor profile but with intense experiences in each category. For instance, On!’s mint flavor is known for its powerful cooling kick, while its citrus flavor delivers a straightforward lemon-lime zest​​.

  • ZYN: Known for a wide range of flavors, including minty, coffee, and fruity tones​​.
  • On!: Offers intense, straightforward flavors like powerful mint and lemon-lime citrus​​.

Strength Differences

Both brands are nicotine pouches, meaning the user will place a pouch inside their mouth against their upper gum to feel the effects. On! leads in strength options, offering 2, 4, or 8 mg/pouch, providing a range that appeals to both new and experienced users. ZYN, on the other hand, offers two levels of 3 mg/pouch or 6 mg/pouch. Both brands offer a similar medium-fast onset of nicotine and consistent hour-long duration​​.

  • On!: Offers 2, 4, or 8 mg/pouch, catering to a broader user base.
  • ZYN: Provides 3 mg/pouch or 6 mg/pouch options.
  • Nicotine Delivery: Both brands offer similar medium-fast onset and consistent duration​​.

Similar Ingredients

Both brands share a common list of key ingredients, including water, salt, nicotine, flavorings, and fillers, and are completely tobacco-free. 

  • Common Ingredients: Both use water, salt, nicotine, flavorings, and fillers.
  • Tobacco-Free Nature: 100% tobacco-free, offering a spit-free experience​​.

Market Position and User Preference

ZYN and On! continue to compete closely, with ZYN’s variety in flavors being a significant differentiator. On! has its strengths in the intensity of its flavors and broader range of nicotine strengths. The choice between these brands often boils down to personal preference in flavor and desired nicotine level.

  • ZYN: Distinguished by its flavor variety.
  • On!: Notable for its flavor intensity and broader nicotine strength range.


While ZYN offers a diverse flavor range appealing to various tastes, On! provides intense flavor experiences and a wider range of nicotine strengths. Both brands are similar in their ingredient composition and format, making them top contenders in the nicotine pouch market.

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