Tito’s vs. Ketel One | Vodka Comparison

When it comes to vodka, you’d be hard-pressed to find more iconic options than Tito’s Handmade Vodka and Ketel One. While both are renowned for their quality, they offer distinct experiences based on their unique histories, production methods, and flavor profiles. In this guide, we’ll breakdown the Tito’s vs. Ketel One battle.

Brand Overviews

Tito’s Vodka: A leader in the U.S. market, Tito’s Handmade Vodka is known for its humble yet quality-centric approach. Founded by Bert “Bertito” Beveridge II, Tito’s has its roots in a diverse range of fields, ultimately culminating in a focus on crafting a smooth, corn-based vodka. 

Learn more about Tito’s brand story here.

Ketel One Vodka: Distilled in the Netherlands for over 11 generations, Ketel One Vodka is a product of the Nolet Distillery in Schiedam. The Nolet family, originally distillers of jenever, created Ketel One in the 1980s with a vision of high-quality vodka, named after their original copper pot still, Distilleerketel #1.

Tasting Notes Comparison


  • Smooth texture with minimal burn.
  • Unique and subtly sweet taste profile from corn.
  • Process involves both pot and column stills, with details kept secret.

Ketel One:

  • Made from non-GMO European winter wheat, resulting in a smooth mouth-feel.
  • Flavor profile includes sweetness and toasty characteristics, with hints of citrus and herbal notes like anise and tarragon, and a white pepper finish.
  • Distilled in copper pot stills and filtered over loose charcoal, adding creaminess and softening the alcoholic bite.

Smoothness Comparison

Both vodkas are known for their smoothness. Tito’s achieves this through its corn base and distillation process, while Ketel One’s smoothness comes from the quality of wheat used and its unique combination of pot and column distillation.

Alcohol Content Comparison

Both Tito’s and Ketel One have an alcohol content of 40% by volume.

Average Price Comparison

Tito’s Vodka is generally more affordable compared to Ketel One. Ketel One’s pricing reflects its premium positioning and long-standing distilling heritage.


The choice between Tito’s and Ketel One comes down to personal preference and the importance of brand story and production method. Tito’s offers an American-made vodka with a unique corn-based profile, while Ketel One presents a traditional Dutch vodka with a rich family history and a distinct wheat-based flavor. Each brand offers a high-quality spirit that caters to different tastes and preferences in the vodka market.

And don’t forget, you can get either Tito’s or Ketel One delivered right to your door in as little as 30 minutes using Saucey! Just visit our website or app, enter your address, and browse the products available in your area.

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